Categories
Copywriting

Operations: Barbershop

I am recommending the Barber industry reopen for the sole purpose of Public health, and hygiene. This recommendation was written after reviewing Barber Industry, Center for Disease Control (CDC) and Occupational Safety and Health Administration (OSHA,) procedures and protocols. Moreover, the decision to reopen your barber shop during a global pandemic must be made knowing you put yourself and client at risk of exposure to COVID-19–carriers often show no symptoms of COVID-19.  See attached documents for reference.

Pre-Arrival: Barber and Client should arrive with a cleanliness next godliness mindset–yes, wash your hair.

Barbers should pre-check temperature before leaving home, and after arriving at the shop (clients should be expected to do the same.) I am recommending following precautions to maintain a clean in environment:

Disinfecting the sole of your shoes, and steam cleaning your clothing (disinfecting the sole shoes can be avoided by leaving a clean pair at your barber shop, and steam cleaning yourself will insure you leave any COVID-19 particulates that may be attached to your clothing.)  

Barber Shop Schedule, CDC recommends a maximum capacity of 10 people per building, operations with less than the recommended may adapt my recommendations to their operation. This is a flex schedule that splits your barber team in two, barbers would operate their business in shifts of 8-12 hours (I recommend using my schedule as a framework, and discussing any potential changes with your barbers, the benefits of this schedule 3-working days 4-days off.)

Barber Team 1 (4 Barbers)*

Monday-Wednesday 7:30-7p
Lunch Time Clean 12:00-1:30p*
After Lunch Hours 2:00-7:30p
After Hours Clean*

Barber Team 2 (4 Barbers)*
Thursday-Saturday 7:30-12p
Lunch Time Clean 12:00-1:30p
After Lunch Hours 2:00-7:30p
After-Hours Clean*

Closed Sunday for Deep Clean*
Average Haircut with client 30 minutes*
Cleaning and Disinfecting 20 minutes*

Deep Clean follows Environmental Services operating room cleaning process (lunch time cleaning may not need to follow such an intensive cleaning process, because the after-hours clean should follow the Sunday Deep Clean process. See Jani-King Operating Room Cleaning.

To meet cleaning and disinfecting standards set by Barbicide, and the National Association Barbers Board of America (NABBA,) barbers are recommended to run a mirror set-up, to decrease the cleaning and disinfecting wait time between clients. I am also recommending the use of detachable blade clippers, because the blades are stainless steal, and removes the need for plastic guards–I am recommending the following clippers Andis BGRC, Wahl Mentor, Oster 76. 

Personal Protective Equipment (the following PPE meets CDC and OSHA standards above and beyond.)

  • N95 Masks
  • Gloves
  • Sneeze Barriers (Shower Curtains Hung from the Ceiling.)
  • Thermometers
  • Barbercide
  • Cleaning Solution

Along with recommendations to schedule and tools, I have attached template letters that you may use to send to governing bodies, and clients.

Letter to Legislators

Dear (Insert Name):

I am reaching out to express concerns and effects of the COVID-19 closure has brought to my business and my barbers

(3 resonating effects all barbers and barber shop owners can relate to.)

I have taken the necessary precautions and outlined my plan to prevent the spread of COVID-19

(List the steps you have taken to protect the barber and client.)

Sincerely,

(Barbershop Owner)

Letter to Clients

Dear Clients Name:
(Barber Shop and Team) has taken the necessary steps to get back to business (list steps.) The Barbershop Team, will be able to provide x services as soon as yz date. When we reopen we look, we will be taking the following precautions to ensure everyone remains healthy and safety during this time. We look forward to servicing you again.

SIncerely,

Michael Scott

Owner, Barber Shop

*If your barber shop follows or uses any of the recommended changes to your operation give credit where credit is due.

Barbicide back-to-work plan
OSHA COVID-19
NABBA_suggested-reopening-guidelines_final

Categories
Copywriting

Essay: More Than a Logo

A Brand is More Than a Logo
By Anthony Rosario-Licerio

What is a Brand? A Brand is an identifier, and is traditionally used by Ranchers. Branding their livestock differentiated their livestock from another Ranch’s livestock.

A Brand is not a company, a company is an entity which goods and/or services are exchanged for monetary value, this value is determined by The Market; A Brand is More Than a Logo.

Coca-Cola as a brand went through some growing pains during the company’s journey from medicine to the global refreshment. Along the way developing an iconic bottle, a signature, flavor profile, and a cult following.

The Brand took a turn when Pepsi Cola came onto the scene, Pepsi Cola was sweeter and appealed to a younger generation. The competition launched a Coca-Cola initiative (marketing blunder) to change the recipe.

The sweet Pepsi-eque flavor profile did not receive the reception Coca-Cola hoped for. In the quest to pull-in the younger generation already loyal to Pepsi Cola, Coca-Cola left their base behind.

Psycholoyalists revolted against the change, and Coca-Cola was forced to revert to the Classic recipe; rebranding themselves Coca-Cola Classic, a Brand is flavor.

The Coca-Cola carried the Classic designation for 24-years. Removing the designation in 2007 in Canadian markets and 2009 in American markets.

A Brand is iconic design, the Oster Classic 76 is an iconic tool in any Barbers toolbox, the shape, red color, and sound are unique to the Oster 76.

The Oster 97 the United Kingdom equivalent can be seen being used in the movie V for Vendetta — bloody brilliant attention to detail by the creative team.

Before the orange box, swoosh, Just Do It, and the high-dollar shoe endorsements, Nike was Blue Ribbon Sports, a third party track shoe dealer for ASIC, cashing bad checks, and barely paying the utilities. Nike is not the Brand or company they are today if they did face the trials they did (If TL;DR version of Nike’s history bothers you, please read Shoe Dog.)

Nike’s brand evolution happened thanks to some luck, Carolyn Davidson, a few athlete endorsements notably Steve Prefontaine, John McEnroe, Bo Jackson, and Michael Jordan, Tinker Hatfield, and Weiden + Kennedy.

A Brand is the fireside story we tell our children, the history of your company, and the journey your Brand walks; a Brand is more than a logo. A Brand is your reputation. A Brand is timeless. A Brand is More Than A Logo.

Categories
Copywriting

Essay: The Corner

The Corner
Anthony Rosario-Licerio

My first Street Memorial happened at the corner of NE 40th AVE and NE 49th ST. Jason Wilkinson led Police on a car chase the van he drove would be stopped using the Pursuit Intervention Technique — commonly known as the PIT Maneuver.

Internal Dialogue: What are your final thoughts in that moment? Why did your life end begin and end with violence? Who do you become had the world not written you off? 

“We believe the vehicle hit the officer,” enough to justify the emptying of service issued weapons in open air, just another day at the shooting range.

The day of the vigil, Me and the homies were hanging out at a Truman Elementary adjacent to the corner, when a friend from distant memory walked by; my curiosity had me. I did not know Jason, but I knew his people.

The bereaved dressed in white tees adorn with Jason’s photo, would retell the event, call for justice, and hold a moment of silence. The Veladoras, flowers, and tears held space where bullet casings once laid. This peaceful moment remembrance would not remain peaceful; we’re never given an opportunity to grieve.

You spend your life learning a cop car, how to move around the cops, how to navigate the nuances of their language, and how to remain non-violent in opposition to power; your tools to get home safe.

A car would roll up from the direction of Oscar’s, the neighborhood corner store. Someone from the neighborhood must’ve called the cops, a crowd of 20 or so draws attention in the Suburbs. The patrol car would get a few paces from the corner before they met resistance. A woman related to Jason would launch herself towards the car, many of the bereaved would follow. The commotion would disrupt our peaceful memorial; Who does Neighborhood Watch call when the Cops are committing acts of violence?

My most recent Street Memorial happened at the corner of NE 25th AVE and NE 78th ST — Carlos Hunter was following his sister home, when he was pulled over. A Fix it Ticket, turn violent.

Carlos was a known gang member to the Cops, enough to justify the emptying of service issued weapons in open air, “maintaining the course”. I did not know Carlos Hunter, but I knew his people.

When you’re born into a war you never asked for, lucky few become soldiers for the movement, while the rest become martyrs. Will this war claim my body?